Information Handyman

Intranets | Community Management | Data

Gamification: Where the Real Online Communities Game Lies

March5

A Craps Table

Gamification is often used in social web applications to make use of people’s desire for competition, status, achievement and altruism by giving rewards to participants. Rewards might include points, badges or levels, the filling of a progress bar, ratings, or highlighting accomplishments via leader boards. I’ve certainly been motivated once or twice to get myself ‘up’ there.

However there is a lot of hype out there pushing gamification as the big thing to drive people’s adoption of social business platforms. I have no doubt that it will motivate many people to interact with the system and generate higher pageviews and more ‘activity’ on the site. Read the rest of this entry »